Nordic & Baltic PropTech Global Expansion | Market Entry & Strategy by GEM

Market Entry & Global Expansion Strategy

Tailored strategies for entering and scaling across international real estate and built-environment markets, including residential, commercial, and smart cities.

Regulatory & Compliance Navigation

Expert guidance through international real estate and construction regulations, data privacy, ESG standards, procurement frameworks, and cross-border legal considerations.

Partnerships & Ecosystem Access

Direct connections with global real estate developers, asset owners, builders, smart city initiatives, worksite solutions providers, and PropTech innovation hubs.

Product, Go-To-Market & Innovation Support

Helping you adapt PropTech solutions for international demand — from product positioning and pricing to distribution channels and pilot programs.

Endorsement by Business Finland: GEM is the trusted partner for the Work in Finland – Top Expert Campaign, ensuring credibility and alignment with Finland’s leading innovation initiatives.

Proven Track Record: With extensive expertise in U.S. market entry, talent attraction, and international research collaboration, GEM has a history of successful outcomes for companies expanding globally.

Direct Collaboration with Finnish Ecosystems: GEM works closely with Finnish universities, research hubs, and companies to connect innovation with real-world market opportunities.

Customized Market-Entry Support: GEM offers tailored services, including U.S. market intelligence, compliance navigation, and partnership development, designed to help companies scale effectively in the U.S. market.

HealthTech - Estonia - Kasey- August 2025

GEM’s Role in the Project

GlobalEdgeMarkets (GEM) has been selected as the U.S. partner to design and deliver the campaign, working closely with Finnish universities, research institutions, and companies. Our team provides:

Strategic advisory and market insights
Outreach to U.S. experts and talent communities
Support for online and on-site events in the U.S.
Creation of campaign communication materials
Performance reporting and stakeholder alignment

Through this project, GEM is helping position Finland as a global destination for mission-driven professionals in deeptech and science, while building bridges between U.S. talent and Nordic innovation.

Learn more about the Work in Finland – Top Expert Campaign

New Market Readiness Assessment

Designed for early-stage companies, scale-ups, and Small to Mid-size Enterprises (SMEs) actively exploring entry into a new international market.

$500/ one time payment

Key Deliverables:

3 hour expert consultation + written analysis
Market readiness score & buyer segment review
Early competitive scan
Clear recommended path to market
Introduction to at least one relevant prospect to validate demand

Start your market readiness assessment

Global Market Entry Strategy Sprint

This service is ideal for companies that need a rapid, validated strategic plan to enter a new market. The sprint is completed in 3 weeks.

$3,000/ one time payment

Key Deliverables:

Go-to-Market (GTM) Strategy
Key Messaging and Positioning
Initial Pipeline for Outreach
Recommended Partnerships
ICP (Ideal Customer Profile) and TAM (Total Addressable Market) Analysis
New Market Entry Roadmap

Launch your strategy sprint

90-Day Market Entry Engagement

Ideal for PropTech companies with an MVP and domestic sales traction, that are ready to enter a new international market.

Scope Includes:

Sales pipeline generation via events, thought leadership, media coverage (podcasts, etc.), direct introductions, and business development support on the ground
Development of partner and channel networks
Execution of tailored market messaging, implemented via mini-roadshows or events.
Cultivation of pilot opportunities
Introductions to investors and business development contacts
Event Participation via GEM’s Press/Media Presence

Let’s talk about your expansion