Market-Entry Strategy
Tailor-made plans to establish and expand across global healthcare and life sciences markets, aligned with your product maturity and commercial goals.
Trusted by Finland’s top innovators, GlobalEdgeMarkets (GEM) accelerates Health Tech market entry into international markets with proven expertise in compliance, partnerships, and growth strategy.
At GlobalEdgeMarkets (GEM), we help Nordic and Baltic Health Tech companies scale into international markets with confidence.
Tailor-made plans to establish and expand across global healthcare and life sciences markets, aligned with your product maturity and commercial goals.
Practical guidance through international healthcare regulations and compliance frameworks, including data protection, clinical requirements, and market-specific standards.
Direct connections with hospitals, research institutions, healthcare providers, accelerators, and industry partners across key international markets.
Helping you adapt digital health products, services, and platforms for international buyers and healthcare systems, including positioning, validation, and go-to-market readiness.
Business Finland selected GEM as a trusted partner for the Work in Finland – Top Expert Campaign to support talent attraction and U.S. market entry.
Delivered executive workshops in Finland, Estonia, and Denmark on global expansion, talent attraction, and innovation strategy.
Collaborated with Business Finland, Business Helsinki, Jyväskylä Innovation Hubs, Aalto University, and other institutions to promote Finnish research and education abroad.
Worked with Slush organizers, FinnBAN (Finnish Business Angel Network, part of EBAN.org), and served as judges at startup and scaleup competitions.
Supported numerous Finnish and Nordic companies in international growth through targeted workshops, strategic consulting, and academic engagement.
Business Finland, the Finnish government’s innovation, trade, investment, and talent promotion agency, has launched the Top Expert Attraction Project under its Work in Finland unit. The initiative’s goal is to attract senior-level specialists, researchers, and scientists from the U.S. to explore career opportunities in Finland—particularly in high-demand fields such as medical devices and diagnostics, digital health and AI, and Biotech and personalized care.

GlobalEdgeMarkets (GEM) has been selected as the U.S. partner to design and deliver the campaign, working closely with Finnish universities, research institutions, and companies. Our team provides:
Strategic advisory and market insights
Outreach to U.S. experts and talent communities
Support for online and on-site events in the U.S.
Creation of campaign communication materials
Performance reporting and stakeholder alignment
Through this project, GEM is helping position Finland as a global destination for mission-driven professionals in deeptech and science, while building bridges between U.S. talent and Nordic innovation.
We combine global expertise with local execution.
Our tailored services include:
Business Expansion & Globalization
Market Entry & Go-to-Market Strategy
Risk Management & Compliance
Digital Transformation
UX/UI Optimization
Sales & Marketing Integration
Brand Positioning & Activation

Ideal for PropTech companies with an MVP and domestic sales traction, that are ready to enter a new international market.
Scope Includes:
Kasey Snyder – Helsinki-based GEM Consultant
“As your on-the-ground partner in Finland, I help Nordic and Baltic Health Tech companies bridge their innovation with international market opportunities — backed by GlobalEdgeMarkets’ (GEM) global team.”
Private in-person event
Expert & university 1:1 meetings
Association & newsletter activation
Partnership meetings
Podcast + PR push
We create tailor-made market entry strategies, provide FDA and HIPAA compliance guidance, build partnerships with hospitals, universities, and accelerators, and support digital transformation and brand positioning.
Our key services include market entry strategy, market readiness assessment, risk management and compliance, sales and marketing integration, and innovation strategy and partnerships.
The program attracts senior-level experts and researchers to Finland. Business Finland selected GEM as its partner to lead U.S. outreach, support events in Boston and Silicon Valley, and provide strategic communications.
Companies can register directly through the Register for the Workshop button on this page or contact Kasey Snyder in Helsinki for details.