GlobalEdgeMarkets | Global Conversations for a New Era of Innovation

Skip to content

GlobalEdgeMarkets (GEM) is a boutique global consulting and media firm specializing in helping companies expand, scale, and succeed across international markets. Combining deep expertise in strategy, marketing, sales enablement, AI and digital transformation, GEM empowers organizations to enter new markets with confidence and accelerate sustainable growth.

Our approach blends data-driven insights, hands-on execution, and a strong understanding of cultural and regional business nuances.

GlobalEdgeTalk is GEM's flagship podcast focused on global innovation, market expansion, technology trends, leadership, and the future of business. Led by GEM Founder & CEO Alex Romanovich, the program brings the most in-depth conversations from top founders, investors, executives, and visionaries building the world's economy.

With a growing international audience in the U.S. and Europe, GlobalEdgeTalk features insider perspectives on how to scale globally, along with emerging technologies, AI transformation, digital markets, and the mindset needed to navigate today's disruptive landscape.

Record exclusive live interviews with speakers, founders, investors, policymakers, and industry innovators.

Create special episodes focusing on key themes of TechArena 2026: AI & Technology, A New Global Order, MedTech, Defense Tech, Corporate Innovation, Marketing, Product & UX, and Impact.

Highlight ground-breaking startups and technologies at the event.

Create instant media coverage using real-time podcast segments, commentary, and live reporting from the scene.

Share your insights with our global audience, amplifying TechArena's message across the USA, EU, and other markets.

Alex Romanovich — Founder & CEO

Alex is the founder of GlobalEdgeMarkets and host of GlobalEdgeTalk. He specializes in global market expansion, ABM, sales enablement, branding, and digital execution. A member of the Forbes Business Council and Club CMO, he previously held leadership roles at IBM, Silicon Graphics, Bertelsmann AG, EPAM Systems, and American Express. Alex is known for driving growth, launching global products, and leading international brand development.
Kasey Snyder — Head of Growth, EMEA

Kasey is an international business development expert helping European companies enter and scale in the U.S. market. With extensive experience across the U.S. and Northern Europe, she delivers actionable market entry strategies, localization insights, and growth frameworks tailored to global expansion.
Stephanie S. Anderson — Partner, Sales Acceleration / ABX

Stephanie leads GEM’s Sales Acceleration and ABX practice. With 25+ years of experience, she has held senior roles including Group VP at Charter Communications, CMO at Ai Media Group, and SVP/CMO at Time Warner Cable Business Services. She is a four-time “Most Powerful Women in Cable” honoree and an expert in strategy and execution.
Anna Zagrebina — Head of Creative

Anna leads GEM’s creative direction, specializing in UI/UX, branding, and digital experience design. She creates cohesive visual identities and user journeys for global clients across technology, SaaS, retail, and healthcare, ensuring impactful and strategically aligned design execution.

Anastasia Shaidiuk — Head of Digital Marketing

Anastasia oversees digital marketing, automation, CRM optimization, and lead generation at GEM. She builds scalable digital systems, automated workflows, and data-driven campaigns that support customer acquisition and long-term growth.
John Bancroft — Partner, eCommerce & Digital Transformation

John is a senior digital commerce leader with full P&L experience across startups and Fortune 500 companies. He specializes in omni-channel strategy, CRM, fulfillment, and large-scale eCommerce transformation, with global experience across North America, Europe, and Asia.
Katrina Klier — Partner, CMO & CDO

Katrina is a global marketing and digital transformation executive with leadership roles at PROS, Microsoft OEM, and Accenture. She is an NACD-certified director and a leader in GTM strategy, digital ecosystems, and enterprise brand growth.
Robert Geller — Partner, PR & Communications

Robert is a senior PR strategist with two decades of experience in communications, media relations, and digital storytelling. He has led major PR initiatives, elevated brand visibility, and contributed to significant value creation for high-growth companies.

Deep Expertise in Local Markets: USA & EU

Our team brings decades of experience operating in the U.S. and European business environments, enabling clients to navigate cultural, legal, and commercial nuances with clarity and precision. This localized insight dramatically increases success rates of market entry and expansion efforts.

SoftLanding Methodology for Rapid, Secure Market Entry

GEM's proprietary SoftLanding approach offers a structured, risk-mitigated pathway into new markets for every company. From readiness assessments to partner development and sales activation, this methodology seamlessly bridges a business to rapid adaptation into the local market dynamics.

Hybrid ABM + Digital + Sales Model

We combine Account-Based Marketing, modern digital marketing, and sales execution into one integrated framework that accelerates client acquisition and revenue growth. Such an integrated model ensures that strategy, messaging, targeting, and sales operations work together seamlessly.

Tech & Market Readiness Assessments (TRL/MRL)

GEM applies internationally accepted TRL and MRL frameworks to appraise a company's technology maturity, its market fit, and readiness for commercialization. In this way, the client can identify gaps, prioritize actions, and enter new markets fully prepared for growth.

Hands-on Advisory and Implementation

Unlike traditional consulting firms, GEM is deeply operational. We don't just advise—we execute. Our team supports clients across strategy, marketing, sales, creative, and digital functions to ensure measurable progress and sustainable results.

Proven Impact Through Real Results

Clients of GEM have successfully entered new markets, accelerated revenue growth, built stronger brands, and secured new customers and partners. Startups, scale-ups, corporate innovation teams, and global enterprises in our portfolio benefit from a data-driven, execution-focused approach.