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Fractional CMO: Strategic Leadership for Your Growing Business

Get CMO-Level Expertise Without the Full-Time Overhead

As your business grows, the need for strong marketing leadership becomes more crucial than ever. But hiring a full-time CMO can be costly, especially for businesses that are still scaling. That’s where we come in.

GlobalEdgeMarkets offers Fractional CMO services led by Alex Romanovich, a seasoned expert with over 20 years of experience in leading marketing transformations for companies across various industries. Whether you need a one-time strategic review or ongoing marketing leadership, Alex provides executive-level insight on demand—without the need for a full-time hire.

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Why Choose a Fractional CMO for Your Business?

Cost-Effective Leadership

Hiring a full-time CMO can cost upwards of $250K/year. A Fractional CMO offers the same high-level expertise and strategic leadership, but on a flexible, on-demand basis. Only pay for the leadership you need, when you need it.

Scalable Growth

Fractional CMOs can quickly scale your marketing efforts, ensuring your business can adapt to market demands and seize new opportunities without the lag time or complexity of hiring a full-time executive.


Strategic Vision

As a Fractional CMO, Alex provides a clear, long-term marketing strategy that aligns with your business goals, while also executing actionable plans to ensure rapid, measurable results.

No Politics, Just Results

In larger organizations, marketing is often slowed by office politics and bureaucracy. As a Fractional CMO, Alex avoids these pitfalls, focusing solely on delivering results and creating value for your business.

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What We Offer at GlobalEdgeMarkets

Marketing Strategy & Planning

Marketing Strategy & Planning

  • Conduct a full audit of your current marketing efforts

  • Develop a comprehensive marketing strategy that aligns with your business goals

  • Design a growth-driven roadmap for sustainable success

Brand Positioning & Messaging

  • Help define and sharpen your brand identity

  • Create a cohesive message that resonates with your target audience

  • Position your brand as a leader in your industry

Brand Positioning & Messaging
Lead Generation & Revenue Growth

Lead Generation & Revenue Growth

  • Implement effective lead generation strategies that target your ideal clients

  • Optimize your sales funnel for higher conversion rates

  • Develop strategies that focus on revenue growth and customer retention

Team Leadership & Mentoring

  • Mentor your internal marketing team to ensure they are aligned with the strategy

  • Help guide your teams through implementation and execution

  • Ensure your marketing efforts are scalable and sustainable

Team Leadership & Mentoring

Our Process

Discovery Call

We start with a free, no-obligation call to understand your business needs, marketing challenges, and growth objectives.

Audit & Strategy

Alex conducts a full marketing audit and crafts a tailored strategy that is aligned with your business goals and growth vision.

Execution & Optimization

We implement the strategy, constantly optimizing to ensure it’s driving maximum impact and scalable growth.

Ongoing Leadership

As a Fractional CMO, Alex provides ongoing leadership, ensuring that your marketing efforts continue to evolve and grow as your business does.

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Let's talk about your Fractional CMO needs

Alex Romanovich is the Founder of GlobalEdgeMarkets and brings over 25 years of experience leading sales and marketing teams, developing high-impact global marketing strategies, and driving revenue growth. Having worked with top tech, e-commerce,  SaaS, healthcare, logistics,  and finance companies, Alex understands the unique challenges growing businesses face and knows how to scale marketing efforts efficiently.

Alex has a proven track record of transforming marketing departments into high-performing teams, aligning marketing strategies with business objectives, and delivering measurable, long-term results. He’s helped businesses optimize marketing spend, build better customer relationships, and increase brand awareness across diverse industries.

As a Fractional CMO, Alex doesn’t just consult—he leads marketing initiatives, collaborates with your team, and takes full ownership of your marketing success. Whether  strategic guidance, brand building, or revenue growth, Alex brings a hands-on approach that ensures real-world results.

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Ready to Scale Your Business with a Fractional CMO?

If you're looking for a cost-effective, strategic, and impactful way to grow your business, a Fractional CMO could be the perfect solution. Don’t waste time with endless agency reports and ineffective marketing tactics—let Alex Romanovich bring clarity, focus, and measurable results to your marketing efforts.

Startup Growth Package - Brand Launch & Market Entry (min 3 months)

Best for: Early-stage companies seeking a strong brand foundation, market entry/expansion, and a Go-To-Market strategy.

From $5,000/month
  • Brand story, messaging, and positioning framework
  • Go-to-market (GTM) strategy tailored to early-stage growth
  • Marketing channel prioritization (focus on what works first, not everything at once)
  • Fractional CMO guidance/involvement (6-8 hours/month) + hands-on execution support
  • Investor/partner-ready marketing narrative, packaging, and acting as a member of the team
  • Growth dashboard setup: KPIs, customer acquisition cost (CAC), lifetime value (LTV)
  • Outcome: Clarity of brand identity, lean GTM execution, readiness to scale marketing.

Scale-Up Package – Brand Building, Acceleration & Demand Generation (min 3 months)

Best for: Mid-size companies with traction that need structured brand leadership and scalable systems.

From $7,500/month
  • Everything in the Starter Plan PLUS
  • Advanced brand architecture and differentiation strategy
  • Integrated demand generation (paid, content, PR, partnerships)
  • Sales and marketing alignment workshops (ABX/ABM frameworks)
  • Fractional CMO involvement (20-30 hours/month) with your internal team (may include additional team members from GEM)
  • Marketing tech stack evaluation + automation implementation (CRM, HubSpot, AI tools)
  • Monthly growth strategy sprints and reporting
  • Outcome: A scalable marketing engine with consistent demand generation and sales alignment.

Enterprise Transformation Package – Global Brand Leadership & Innovation (min 6 months)

Best for: Larger organizations needing strategic oversight, market expansion, and innovation at scale.

From $10,000/month
  • Everything in the Scale-Up Plan
  • Global brand governance and market expansion strategy (new geos, new verticals)
  • Executive-level marketing leadership (40+ hours/month CMO advisory, board-level, and executive-suite engagement)
  • AI & data-driven decision-making frameworks for brand and customer insights
  • Crisis communication, risk management, and reputation strategy
  • Cross-functional leadership: aligning marketing with finance, product, HR
  • Innovation workshops: product launches, branded experiences, and customer journey redesign
  • Benchmarking against industry leaders + competitive intelligence
  • Outcome: Future-proofed brand strategy, global market growth, and sustained leadership position.

A Personal Message from Alex Romanovich

"I’ve worked with businesses of all sizes and industries, from startups to global enterprises, and I know exactly what it takes to scale and drive meaningful growth in today’s market. Whether you're struggling with branding, lead generation, or revenue growth, I’ve seen it all. My goal is to help you clarify your vision, optimize your strategy, and accelerate your success. Let’s make your marketing strategy work harder for your business. During our 30-minute call, I’ll give you clear, actionable insights that you can start using right away to move your business forward. I look forward to speaking with you and exploring how we can achieve your business goals together."